We are a small raw food business locally owned and operated in Halifax, Nova Scotia
We use local and organic ingredients to create foods that satisfy your taste buds and nourish your body. You deserve to enjoy what you eat and to feel good about your choices
About the owners
As co-founder and creative director, Seth handles all visual elements of the business including logo, packaging and label design, signage and branding. He also manages the company’s online presence, social media and marketing. He takes pride in operating a successful local business that brings health and happiness to others. He believes strongly in the connectedness of all life forms, and that food is our most powerful medicine.
Jessie is currently studying to become a Holistic Nutritionist. As co-founder and “Head Chef” she manages recipe development and ensures optimal nutrition in our products. Her interest in food stems from in-depth knowledge of the effects that food has on our bodies, as well as environmental and animal rights issues.
How we started
We started out selling our Kale Krisps from a five-foot table at the Seaport Market on Saturdays. On our first day in July of 2010, it became clear that what we thought would be a hobby could become much more—we sold out after only three hours! People were so impressed with our product and our labels that they were asking us “Is this a Halifax based company?”. We were thrilled!
When winter came and local kale was no longer available, we contemplated the idea of using imported kale in our product. Personally and professionally we do our best to promote eating local food, so we were faced with a dilemma: no kale, no product. That’s when we started expanding our product line. We decided to stick with raw food, as it is the most nutritious and hard to find in Halifax. We started making crackers, bars, and a couple dips. Once again the reception from customers was exceptional. We knew we were on the right track.
In October of 2012 we expanded to an on-site kitchen and store at the Seaport Farmers’ Market where we produce all of our food, by hand in small batches with lots of love. We now have a selection of over 20 products, including full meals, desserts, snacks and beverages. It’s been an incredible journey—and we are nowhere near done yet. We will be expanding once again in late 2013…we’ll keep you posted!